Blog Posts

Managing Expectations: Understanding the Blue Dot Effect on Homecare Agencies The blue dot effect is a psychological phenomenon that demonstrates how our perceptions and decision-making processes can be affected by our expectations and experiences. For homecare business owners, understanding this can offer valuable insights into client interactions, staff management, our sales processes, and overall service...

"Managing Expectations: Understanding the Blue Dot Effect on Homecare Agencies"Continue reading

Tracking performance through key metrics in homecare is essential for consistent growth and quality care. One simple, yet effective method for monitoring and understanding these metrics is the use of 12-month rolling averages. This approach provides a comprehensive view of performance trends over time, allowing homecare agencies to make more informed decisions and better strategic...

"The Benefits of Tracking 12-Month Rolling Averages for Key Metrics in Homecare"Continue reading

In the realm of homecare entrepreneurship, the allure of franchising is undeniable. It promises a ready-made business model, established branding, and a support system that guides newcomers towards success. However, beneath the surface, lies a complex web of challenges that many franchisees as well as independent homecare agency owners find themselves ensnared in. The shortcomings...

"A Look at the Gaps in Support for Franchisees and Independent Homecare Agencies"Continue reading

As a homecare business owner, the path to success is often paved with challenges, opportunities, and most importantly, valuable lessons. In this ever-evolving industry, the ability to adapt, innovate, and learn from failures is an essential skill that can significantly impact your growth trajectory. In this article, I will shed light on the value of...

"Embracing Growth: The Power of Learning to Fail Quickly as a Homecare Business Owner"Continue reading

Welcome to the official Briones Consulting Group FAQ blog post! We're delighted to have you here and answer all your burning questions about our veteran-owned, senior care business strategy and consulting firm. Led by our esteemed CEO, Julio Briones PWF, CBEC, we have been serving the senior care industry since 2015. Our passion lies in...

"Briones Consulting Group: Your Partner in Elevating Home Care Businesses (FAQ)"Continue reading

In the rapidly growing homecare industry, measuring performance and success is crucial for ensuring efficient operations and delivering exceptional care to clients. Key Performance Indicators (KPIs) play a vital role in gauging the effectiveness of various aspects of a homecare agency. In this blog post, we will explore KPIs for homecare agencies, along with some...

"The Key Performance Indicators (KPIs) for Homecare: Measuring Success Across Marketing, Recruitment, Service, Financial, and Caregiver Retention"Continue reading

In the rapidly evolving landscape of homecare, agencies face increasing challenges to stay competitive and provide quality services to their clients. Conducting a yearly analysis of their territory is a fundamental practice that can significantly impact an agency's growth and success. Let's explore the ten key reasons why homecare agencies should prioritize this practice and...

"Advancing Homecare Agency Success: The Power of Yearly Territory Analysis"Continue reading

Hey there, fellow entrepreneurs and business owners! Are you considering hiring a homecare business consultant to boost your company's performance and success? Excellent choice! But, before you dive in, let's talk about the importance of credibility and how to avoid those pesky scammers. We'll show you how to find the right path with Briones Consulting...

"Navigating the Homecare Business Consultant Maze: How to Spot Credibility and Dodge Scams"Continue reading

As the founder of Briones Consulting Group, a leading homecare business strategy firm, Julio brings his wealth of knowledge and experience to discuss the realities of DIY homecare solutions, the potential pitfalls of hiring non-agency caregivers, and essential factors to consider when choosing a homecare agency. In this podcast episode, Julio candidly emphasizes the importance...

"Podcast Appearance: DYI Home Healthcare Solutions"Continue reading

In Home Care, Home Health, Hospice, and medical practices, an average business developer (also referred to as a marketer) will conduct approximately 100 to 150 "calls" or visits a month. While this level of effort, when done properly, can yield great results, there are a few common missteps that could slow or derail your progress....

We all struggle to attract and keep good employees. It is a struggle in most industries, but it is especially difficult in the Home Care Space. The competition is fierce for the best caregivers, some would even say there is a shortage of quality caregivers.   Our position on this, while controversial is that most...

"Retention Tip: Employee Wellness Programs as a Benefit"Continue reading

I won't discuss any political arguments and would also ask that the readers bear in mind that I am not an economist, but will share my observations on this subject based on my own experiences.   Back in 2012 a group of fast-food workers in New York City walked off the job to protest their...

We all know the drill by now, we need to get those client reviews. Why? Because in the digital world, client reviews and recommendations are the equivalent to "word of mouth" advertising. These reviews let other who are looking for services know whether or not we are a trustworthy or reliable provider and can, in...

"How Social Proof and Online Reviews Improve Caregiver Recruitment"Continue reading

A common complaint that we hear from senior care business owners is that there is a lack of caregivers that want to work. This complaint is followed closely by the complaint that caregivers aren't showing up for the interview. While daunting, these problems, like most others in life, have a number of causes.   In...

"Caregiver Recruitment Issues? Look at your Ad structure."Continue reading

If you have worked in the senior care industry, you understand that we are in service of our community. This generally means that those we serve, we will interact with in business as well as in our personal lives. Because we live in a diverse world that we share with many of different faiths and...

"Diversity tips for a Senior Care Business Owner: Living Kosher in Our Communities"Continue reading

Growing your home care agency starts with developing your I.N. (Influencer's Network) Group. This group will eventually develop into the accounts and referral partnerships that will lead to new clients and, ultimately, lead to the increase of billable hours and revenue you need to grow and expand your agency.   A great referral partner for...

"Senior Care Marketing Tips: How to work with Hospice Companies"Continue reading

“You have to help sort out the staffing situation” “I’d do anything to make sure a case is staffed” “#1 problem is to get caregivers” “I am turning away clients because I cannot find enough caregivers”   We have been hearing these phrases from every operator we have spoken to.. We want to solve the...

"Caregiver Recruitment: A Conversation with the Augusta Team"Continue reading

Honestly, on a scale of 1 to 5, how would rate your employee handbook? 5 – Super Star: It was updated in the last two years to reflect the changes that happened as a result of COVID. 4 - Wannabe a Star. The handbook was updated in the past four years. We know we need...

I’m Sam, I’ve been doing social media marketing for home care agencies for 5 years. I’ve been able to get up to 30 qualified applicants for my customers every single month. You can reach out to us at www.augusta.care.   Hi, I’m Yvan. I’ve been in the technology industry for 20 years and I was...

"5 Concepts to Improve Caregiver Recruitment Response Rates"Continue reading

A service area or “Territory” is determined a few different ways depending on your business model. Most franchises, for example, determine theirs by measuring the population within a geographic area or within a pre-determined square mileage, while independently owned agencies tend to restrict their service area by town or county. In some states, territories will...

"Need Better Recruitment Results? Get to Know Your Territory"Continue reading