“Chasing Norm”:The Business Development Productivity Killer
In Home Care, Home Health, Hospice, and medical practices, an average business developer (also referred to as a marketer) will conduct approximately 100 to 150 "calls" or visits a month. While this level of effort, when done properly, can yield great results, there are a few common missteps that could slow or derail your progress....
Retention Tip: Employee Wellness Programs as a Benefit
We all struggle to attract and keep good employees. It is a struggle in most industries, but it is especially difficult in the Home Care Space. The competition is fierce for the best caregivers, some would even say there is a shortage of quality caregivers. Our position on this, while controversial is that most...
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The Effects of Rising Wages on Home Care
I won't discuss any political arguments and would also ask that the readers bear in mind that I am not an economist, but will share my observations on this subject based on my own experiences. Back in 2012 a group of fast-food workers in New York City walked off the job to protest their...
How Social Proof and Online Reviews Improve Caregiver Recruitment
We all know the drill by now, we need to get those client reviews. Why? Because in the digital world, client reviews and recommendations are the equivalent to "word of mouth" advertising. These reviews let other who are looking for services know whether or not we are a trustworthy or reliable provider and can, in...
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Caregiver Recruitment Issues? Look at your Ad structure.
A common complaint that we hear from senior care business owners is that there is a lack of caregivers that want to work. This complaint is followed closely by the complaint that caregivers aren't showing up for the interview. While daunting, these problems, like most others in life, have a number of causes. In...
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Diversity tips for a Senior Care Business Owner: Living Kosher in Our Communities
If you have worked in the senior care industry, you understand that we are in service of our community. This generally means that those we serve, we will interact with in business as well as in our personal lives. Because we live in a diverse world that we share with many of different faiths and...
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Senior Care Marketing Tips: How to work with Hospice Companies
Growing your home care agency starts with developing your I.N. (Influencer's Network) Group. This group will eventually develop into the accounts and referral partnerships that will lead to new clients and, ultimately, lead to the increase of billable hours and revenue you need to grow and expand your agency. A great referral partner for...
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Caregiver Recruitment: A Conversation with the Augusta Team
“You have to help sort out the staffing situation” “I’d do anything to make sure a case is staffed” “#1 problem is to get caregivers” “I am turning away clients because I cannot find enough caregivers” We have been hearing these phrases from every operator we have spoken to.. We want to solve the...
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Why Bother With An Employee Handbook?
Honestly, on a scale of 1 to 5, how would rate your employee handbook? 5 – Super Star: It was updated in the last two years to reflect the changes that happened as a result of COVID. 4 - Wannabe a Star. The handbook was updated in the past four years. We know we need...
5 Concepts to Improve Caregiver Recruitment Response Rates
I’m Sam, I’ve been doing social media marketing for home care agencies for 5 years. I’ve been able to get up to 30 qualiﬁed applicants for my customers every single month. You can reach out to us at www.augusta.care. Hi, I’m Yvan. I’ve been in the technology industry for 20 years and I was...
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Need Better Recruitment Results? Get to Know Your Territory
A service area or “Territory” is determined a few different ways depending on your business model. Most franchises, for example, determine theirs by measuring the population within a geographic area or within a pre-determined square mileage, while independently owned agencies tend to restrict their service area by town or county. In some states, territories will...
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