Marketing in the Era of Corona Virus (COVID-19)

By this time, we have all heard of the Coronavirus and are aware enough of the potentially life-threatening consequences. As this pandemic continues to develop, it will affect the way healthcare services bring their business to market, but it shouldn't create a total work stoppage. Here are some tips to keep you safe without sacrificing your business development and marketing efforts:

1. Follow CDC Guidelines to keep yourself and others healthy

  • Wash hands with soap and water for at least 20 seconds, especially after blowing your nose, coughing, or sneezing; going to the bathroom; and before eating or preparing food

  • Avoid touching your eyes, nose, and mouth with unwashed hands

  • Stay at home when you are sick

  • Cover your cough or sneeze with a tissue, then throw the tissue in the trash

2. Email all your existing contacts and ask what the protocols or procedures are for sales calls during this time. As a preventive or precautionary measure some facilities may be restricting unannounced sales calls. Here is an example of how to structure the email:

  • · [Referral Contact], Hi, I understand that in light of the concerns about the coronavirus your facility may be putting in place additional preventive measures. We at [Company Name] are also concerned and want to put the client’s safety and well-being first. We are being proactive by reaching out to our partner facilities to get information on what are the cureently acceptable procedures. We typically [make an appointment | pop-in | send a text | email before coming by] and would like to know if we should continue these practices or if there is a new protocol. As a precautionary measure we are preparing our team by [providing extra training and information to staff; providing all staff with hand sanitizer]. Thank you for the input, we look forward to continuing to work with you to best serve our clients.

3. Be mindful

  • Do not shake hands or “fist bump”

  • Do not hug

  • Keep the visits short (remember, they are likely busier now with the added protocols and family concerns)

4. Be prepared to go through a screening

  • Some facilities are making all guests fill out questionnaires, have their temperature taken, or are restricting meetings to designated areas

5. Stock the facility with enough brochures and other marketing materials

  • There may come a time when the facilities will lock down or go into quarantine (voluntary or forced)

6. Prepare your message

  • Clearly define the value you bring to the client and their family during this time [How does your service protect them and bring them peace of mind]

  • Clearly define the value you bring to the facility/referral partner (How are you making their job easier]

  • Identify any programs you have in place specific to the situation

Until absolutely necessary, keep the business flowing and remember, those who got ahead of this are the ones that will benefit. Keep your employees and clients safe as possible and if you would like to schedule a strategy session,


if you would like to set up coaching for your staff


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All information and services provided are based on the personal and professional experience of your consultant(s).