Training & Services Optimization

“Businesses that grow by development and improvement do not die.”

Henry Ford

Business Development Kit
 

Managing the Home Care Marketing and Business Development Process

Marketing and Business Development are an essential part of growing your Senior Care Agency. This can pose a problem for many Home Care owners because they simply do not understand what a marketer does, how to pay them or how to structure commissions.

 

We will give you the tools you need to navigate this complex process and provide you with the tools you will need to better understand:

  • What is Business Development

  • What is the role of a Home Care Marketer

  • When is the right time to hire

  • Developing House Accounts

  • Qualities of a successful candidate 

  • How to interview for success

  • Salary considerations

  • Understanding Commission Structures

  • 90-day performance expectations

  • Managing your marketer

  • Building Depth to avoid loss during turnover

  • Expanding your Business Development Team

  • Scaling to multiple locations

Includes:

  • Business Developer Interview eBook

    • Sample Job Description

    • Interview Suggestions

    • Interview Assessment

    • Sample Interview Questions

    • Sample Job Specific Scenario Questions

  • Commissions Calculator For Commissions Based On:

    • Billable Hours

    • New Clients

    • Non-Payable Accounts

    • Team & Individual Commission Structures

  • Marketing Campaign ROI Calculator

  • Referral Facility Prospecting Workbook

    • Facility Profile

    • Account Qualification Score Sheet

    • Key Personnel Tracker

  • Revenue Potential Calculator for

    • Skilled Nursing (SNF)

    • Independent Living (ILF)

    • Assisted Living (ALF)

  • Budget Planning Tools

    • Monthly Break Even Calculator

    • Gross Margin Calculator

  • OPTIONAL

    • Up To 3 Pieces of custom, professional, unique content

 

DISCLAIMER: Informational purposes only. You are solely responsible for the applicable terms and conditions of employment to YOUR employees.

All calculation tools are for estimates ONLY and not to be taken as financial or legal advice.

Business Development Management Class.png
Home Care Business Developer Interview Guide
Senior Care Value Proposition
Home Care Business Development Desk Reference