Caregiver Recruitment: A Conversation with the Augusta Team
“You have to help sort out the staffing situation”
“I’d do anything to make sure a case is staffed”
“#1 problem is to get caregivers”
“I am turning away clients because I cannot find enough caregivers”
We have been hearing these phrases from every operator we have spoken to.. We want to solve the biggest problem the industry is facing in order to grow profits. It’s been loud and clear: getting caregivers who will show up to interviews and get hired is the most important problem to solve.
I met Sam through a home care operator who told me Sam had scaled up his applicants by 10X:
Me: “Hey Sam, what have you been doing?”
Sam: “I’ve helped home care agencies with caregiver recruiting for 5 years and Facebook is the best platform by a long shot.”
Sam: “I’ve tried all of the other online solutions, and no other platform has shown consistent scalable results. I’m able to get 8 caregivers showing up to an interview with only $200 of ad spend! On Facebook, you can directly build relationships with caregivers in the client’s service area. Caregivers are active daily on Facebook, and are always passively looking for an awesome work opportunity out there.”
Me: “Wow! Show me how it works.”
Over several weeks, we spent hours going through the Facebook workflows he’s mastered over the years.
We’ve been thinking: “This is very complex. How can a home care operator get access to this without having to spend countless hours learning Facebook (or pay for an expensive consultant)? What if we made Sam accessible to thousands of agencies”
Me:” All of the existing recruiting solutions were not made specifically for home care. I’ve done this successfully at CareAcademy and can make it happen again.”
Augusta was born.
We are happy to announce that we’re launching our Facebook caregiver recruiting product in February. The first 20 customers that sign up will get a free audit. We’ll give them advice on how to improve their Facebook business page so they can get more applicants right away.
