Managing the Home Care Marketing Process - Live Training

“Businesses that grow by development and improvement do not die.”

Henry Ford

Julio Briones at Great Neck Workshop
Implementing Live In Services

Managing the Home Care Marketing and Business Development Process

Marketing and Business Development are an essential part of growing your Senior Care Agency. This can pose a problem for many Home Care owners because they simply do not understand what a marketer does, how to pay them or how to structure commissions.

We will give you the tools you need to navigate this complex process and provide you with the tools you will need to better understand:

  • What is Business Development
  • What is the role of a Home Care Marketer
  • When is the right time to hire
  • Developing House Accounts
  • Qualities of a successful candidate
  • How to interview for success
  • Salary considerations
  • Understanding Commission Structures
  • 90-day performance expectations
  • Managing your marketer
  • Building Depth to avoid loss during turnover
  • Expanding your Business Development Team
  • Scaling to multiple locations


  • Business Developer Interview eBook
    • Sample Job Description
    • Interview Suggestions
    • Interview Assessment
    • Sample Interview Questions
    • Sample Job Specific Scenario Questions
  • Commissions & Bonus Calculator Based On:
    • Billable Hours
    • Revenue Growth
    • Team & Individual Commission Structures
  • Marketing Campaign ROI Calculator
  • Marketer Activity Accountability Tool
  • Referral Facility Prospecting Workbook
    • Facility Profile
    • Account Qualification Score Sheet
    • Key Personnel Tracker
  • Revenue Potential Calculator for
    • Skilled Nursing (SNF)
    • Independent Living (ILF)
    • Assisted Living (ALF)
  • Budget Planning Tools
    • Monthly Break-Even Calculator
    • Gross Margin Calculator

​DISCLAIMER: Informational purposes only. You are solely responsible for the applicable terms and conditions of employment to YOUR employees.

All calculation tools are for estimates ONLY and not to be taken as financial or legal advice.

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